"We've lost control of our Personal data" - Tim Berners-Lee

Twenty six years ago yesterday (August 6th, 1991), Tim Berners-Lee published the first website. It wasn’t much when compared to current standards, but clearly demonstrated what was possible. When he published it, he also solicited “collaborators” by posting a message to the alt.hypertext usenet group (thanks to Gil Press’ article on Forbes for pointing me to it). In it, he stated

“If you're interested in using the code, mail me.  It's very prototype, but available by anonymous FTP from info.cern.ch. It's copyright CERN but free distribution and use is not normally a problem.


The WWW project was started to allow high energy physicists to share data, news, and documentation. We are very interested in spreading the web to other areas, and having gateway servers for other data.  Collaborators welcome!”

In his mind, there were things that were fundamental to his WorldWideWeb. Two things that stand out to me.

1.      Decentralization is fundamental – alas financial motivations have moved the Web away from this principle. Today, most companies store your data in large Centralized repositories. Think Facebook with information and content from 2 Billion people also stored in its centralized servers and that helped the company generate $9.32 Billion in Quarter 2, 2017 . This centralization has the negative effect of being attractive to hackers who are targeting these systems for profit as they did in 2015 when they stole 80 Million records from Anthem, the second largest U.S. health insurer. Furthermore, outside of hackers, the information is vulnerable to those that “manage” or have “legitimate” access to these systems and information, but use this access for nefarious purposes.

2.      He wanted to make sharing simple – As characterized by Harry McCracken, from the start, Berners-Lee proposed a tool for painless, democratized collaboration among CERN's staff of "several thousand people, many of them very creative, all working toward common goals." Unfortunately, with the advent of Social networks like Facebook, Snapchat and Instagram, we’ve lost the “democratized collaboration”. We now have a middleman like Facebook that mines our posts to deciding what we see and who we interact with just so they can sell more ads. This evokes several emotions from creepy to irritating to infuriating. Tim Berners-Lee is trying to do something about it. He says, “We’ve lost control of our personal data.”, in his opinion piece “Tim Berners-Lee: I invented the web. Here are three things we need to change to save it”

So, what can we do about it. Surprisingly, most of us are already taking steps to limit what we share with these middlemen. Folks using the Egg tell us that a small fraction of photos, videos and information that they generate is shared on Social networks. In the past, they would leave most of it on their Phones, DSLR cameras, PCs, USB Sticks or hard drives.

Nick J says "We have a 7 month old son and both were constantly trying to make room on our phones after taking so many baby pictures then we found THE EGG! I just wanted to say I am so extremely impressed with the Egg! The app is perfect for taking pictures and uploading pics directly which saves us a lot of time."

Now that these users have their Eggs, they take pictures/videos using the Eggcyte App, tag and upload them. This content is automatically shared with invited friends/family in their feeds. For old content stored on PCs, users use their browsers to log into their Eggs and upload content. Finally, for that content stored on USB sticks, they plug it into the USB slot on the Egg and the Egg imports the pictures and videos automatically. For these users, their content is visible to users in their respective feeds (similar to Instagram or Facebook) and they can comment and upload their own content without having to worry about the downsides mentioned by Tim Berners-Lee. Want to know more, check out our home page or better yet, try one out risk-free for 30 days.  

Eggcyte Announces Partnership With Jaguar Land Rover

New technology to be demonstrated at Connected Car Expo in L.A.

SAN FRANCISCO - Eggcyte is pleased to announce an investment and partnership from Jaguar Land Rover and its ‘Innovation Incubator’ that will explore using Eggcyte technology to offer advanced capabilities within Jaguar Land Rover vehicles.

“We are proud to be working with Eggcyte, as part of our ‘Innovation Incubator’ program. Launched earlier this year the program encourages, promotes and supports new software-based automotive technologies that are being developed by U.S. technology start-ups,” said Matt Jones, Head of Future Infotainment at Jaguar Land Rover.

“As well as pioneering new ideas and developing our own technologies in-house, we are developing even more collaborative partnerships with the world's leading technology businesses to help enhance the experiences our customers have in our vehicles,” added Jones. 

The Egg is a handheld personal cloud device that makes it easy to privately control, stream and share personal content. Users can create a personal cloud to stay connected with friends and family.  Users can also enjoy movies, videos and music when off-the-grid with the media streamer.

The Egg can extend storage on phones and cameras so users never run out of room and allows users to message others in complete privacy with the ‘chat’ app.

With up to 256GB of storage and all-day battery life, users can wirelessly manage and access The Egg with iOS and Android apps.

At the Connected Car Expo in Los Angeles (Nov. 17-19, 2015), the automaker and Eggcyte will exhibit how In-Vehicle-Infotainment (IVI) systems can use ‘The Egg’ to perform a “Software Over The Air” (SOTA) update and receive a diagnostic log file in a proof of concept demonstration.   

“Jaguar Land Rover is known for producing the highest quality vehicles in the world and we're thrilled the company is exploring how to utilize The Egg to enable new and compelling usages,” said Barry Solomon, Vice President of Marketing and Sales.  “We look forward to a long partnership with Jaguar Land Rover.”

‘The Egg’ begins shipping to consumers in November and is now available for order on Amazon or through Eggcyte.

Are You #CyberAware?

October is National Cyber Security Awareness Month

It happened again. 

Experian, the credit monitoring firm, announced this month that a server containing data from T-Mobile customers has been breached.  As many as 15 million T-Mobile customers may have had their personal information compromised. 

This latest cyber security breach is just another reminder of why you need to remain vigilant and #CyberAware.  To bring attention to the problem of online attacks, October is National Cyber Security Awareness Month.

Business News Daily reports a University of New Mexico Department of Computer Science study estimates the overall cost of cyber attacks will reach $180 billion in the next three years. 

A single cyber attack could cost a small business as much as $55,000.

Two former Intel employees have created a new product to help individuals keep private information private. “The Egg” allows people to chat, stream and share digital content privately.

Users of “The Egg” can share personal videos, photos, music and other files with family or friends, bypassing social media or cloud based services. The content is password protected and lives on The Egg.

It's your own private cloud right in the palm of your hand. You have control over your content. It even tells you when people look at your data.

Learn more at www.eggcyte.com

Preventing Security Breaches is Focus of National Cyber Security Awareness Month

There isn't a week that goes by without a news story about some type of cyber security breach. To help raise awareness of potential threats faced on a daily basis, October is designated as National Cyber Security Awareness Month to make everyone #CyberAware.

No one is immune from cyber attacks.  Major corporations, schools and even the government have all been targets.

A 2015 Cost of Cyber Crime study found the average annual cost of cyber crime is $15 million dollars and the damage takes an average of 46 days to repair.

With cyber security on the minds of virtually everyone these days, two former Intel employees created “The Egg” to allow people to chat, stream and share digital content privately, and ‘privately’ is the key.

Users can easily share personal videos, photos, music and other files with family or friends, bypassing social media or cloud based services. The content remains password protected and lives on The Egg, accessible from anywhere via its self-configuring Wi-Fi connectivity.

“The Egg gives you control over your own content and fits right in the palm of your hand,” said Barry Solomon, the co-founder of The Egg along with Thomas Martis. 



An Egg-stra Special September Update

Hello Egg-Friends,

As summer comes to a close, we're on schedule to deliver The Egg in October.  Before we get to some "egg-citing" news, we wanted to let you know about a great deal.  Take advantage of this offer now before it ends.


Check out this production version of The Egg.  Notice it includes a standard USB port (in addition to a micro-USB port) to make it easy to connect your Egg to a phone or camera to import photos, videos and files.

 Production Egg in 'Chalk' Color

Production Egg in 'Chalk' Color

Finally, we rolled out a new UI for Eggstra, our iOS/Android app for internal beta testing. Here's a peek at what it will look like (note that the final version will likely be different).


That's all for now.  See you next month.

Barry, Thomas and the Eggcyte team.

An Egg-cellent July Update

Hi Egg-Backers and Egg-Friends,

Hope you're having a great summer (or winter if you're Down-Under).

We're making great progress towards getting you your Eggs this October.  

The egg-cyting news this month is that we powered on The Egg's re-designed main board (using a powerful quad-core Intel Atom processor) last week - and it's running great!  Here are some pictures from our lab:

  Close-up of new Egg main board using the Intel Baytrail quad-core Atom processor.

Close-up of new Egg main board using the Intel Baytrail quad-core Atom processor.

 New Egg board displaying a TV image in our lab.  A great milestone for us.

New Egg board displaying a TV image in our lab.  A great milestone for us.

Another bit of news is that we just updated the Home page on our website.  Check it out here and let us know what you think.

FINALLY, we need YOUR help.  Tell your friends to reserve an Egg for delivery in October.  For just $10 they can reserve an Egg and get $50 off.   This deal WILL NOT LAST, so please have them do it soon.

That's all for now.  See you next month.

Barry, Thomas and the Eggcyte team

Follow us on Twitter (@Eggcyte) and Instagram (Eggcyte)

June Update



We can’t believe it’s almost summer already!

We’ve been busy designing your Egg hardware.  In fact, we have some egg-citing news for you on this front: 

Your Eggs will be upgraded to newer, more powerful Intel Atom 4-core processor when we ship later this year.

On the PR front, we’ve made waves in the UK!  

The Egg was featured in MacFormat, the leading Apple magazine in the UK.  You can see the feature here.

Also we’re looking for technology-minded bloggers and journalists to be Egg Ambassadors and tell the world about The Egg. They will receive a prototype Egg to use and write about. If you’re interested or know of anyone, please let us know at info(at)eggcyte.com.

As always, if you have questions, comments or suggestions, we’d love to hear from you. 

Barry, Thomas and the Eggcyte team 

May Update

The Eggcyte team has been super-busy on a number of fronts and we wanted to give you an update.

First of all, the Egg App is getting better all the time. Our developers have made terrific progress making it easy for you to use your Egg right from your phone. I just took this screen shot from my Android phone and, as you can see, I can communicate with friends and access my Egg content.

We've also got a really cool design for our T-Shirt.  They are for sale here.  Get some for the whole family!

We’re making progress on bringing The Egg to you this fall. We’re reaching out to e-tailers and retailers. Stay tuned for exciting updates in the coming months.

We're also really excited to get our partnership with Jaguar Land Rover moving forward. Here's a shipment of prototype Eggs so they can begin their work:

Help us spread the word about the amazing Egg.  We're looking for Egg evangelists who can help us tell the world about The Egg.  If you are a blogger, journalist or social media butterfly - or you know someone who is - drop me a line at info(at)eggcyte.com. You'll receive one of our prototype Eggs so you can tell the world about your egg-speriences.

We would love to hear from you.  Chat with us directly from this website or email us at info(at)eggcyte.

That’s it for now.

The Eggcyte Team 

April Update

Hi Egg Peeps,

Spring has arrived!  April is upon us and we wanted to reach out to you.

First of all, a little business:  You will receive (or may have already received) a post-campaign survey/email in the  coming days.  Please respond as soon as you can.  We need to get your mailing address (if you’re receiving an Egg or T-Shirt), your choice of Egg color (if you selected a reward with this option), T-shirt size, etc.

Now for some updates:  Thanks to our successful Kickstarter campaign we’ve made some great progress. We’ve heard from investors who are interested in helping us build our company. We’ve also been contacted by e-tailers (ecommerce websites) and retailers who are interested in carrying The Egg this fall.

We’ve completed our EVT stage and entered our DVT stage as we move towards delivering The Egg to you.

In the coming months, we’ll be working with manufacturers to build The Egg and we’ll be improving The Egg software and apps so you’ll have the perfect ‘egg-sperience’ when you receive your Egg later this year.

Keep in mind that the Egg is available for PRE-ORDER on our website. Tell your friends and family as there are great deals still available.

We look forward to sharing more details on our progress in the coming months. Follow us on Facebook (Eggcyte) and Twitter (@Eggcyte)


Barry, Thomas and the Eggcyte Team


Think twice before storing your 'stuff' in The Cloud

Does storing your 'stuff' in the Cloud offer the same guarantees that you get in the real world?

If your stuff gets stolen from a hotel, the hotel is usually liable,especially if you place the stuff in the care of hotel staff.   If your stuff gets stolen from the cloud, you get nothing because you signed one of those agreements that you didn't read saying that the cloud company was not liable. So, why take the chance and put stuff that you value into the cloud and be at risk of having what happened to Jennifer Lawrence happen to you?

To understand the dangers, view this video 'What Jennifer Lawrence taught us about cloud storage' from USA Today (@JeffersonGraham).

Good timing?

Last week we started promoting The Egg to a small group of our friends and family via Facebook.  We were delighted with the positive feedback we received and are greatly encouraged by all of their kind words.

Given the news last week about the iCloud hack of celebrities’ private photo’s one of the common bits of feedback we received was ‘You guys timed your launch perfectly’. The scary fact is, we didn’t time it with any particular news event and we don’t have to. 

It seems that almost every week we are hearing about breaches of privacy and data, whether it’s the recent iCloud hack or the revelations last month that Facebook is tracking/experimenting with customers’ emotions to the Target credit card hack and on and on…..

Users putting all their stuff in the cloud is the equivalent of putting all their "eggs" in one basket. If the Basket breaks/hacked, all the eggs break. Better to put your content in The Egg which you have full control over and hackers will be forced to find and break. Being in full control of The Egg allows the user to do a number of things to protect their content, from turning The Egg off, disconnecting it from the internet or deleting specific content.

Others Are Making Billions Off Your Data

The one certain truth about the free cloud services is that if you are using their free service, then you are NOT the customer, but the product being sold.

This article by @JohnHaven addresses how cloud services companies are using your personal information in the present and how they will want to use it in the future. Even George Orwell could not have predicted this.

Giving You a Choice Over What you Share on the Web

We all use the web constantly in our daily lives for searching, social sharing, emails, storing our photos, videos, music and files. It is easy to use, convenient and free.

Well, it’s not exactly free. While we don’t pay for many of these cloud services, the fact is, we are giving up our personal information in order to use them. It is said that if you are getting something for free, you are no longer the customer, you are the product being sold.

The providers of these "free" services (you know who we're talking about) are using our content, our likeness, tracking our searches, tracking our sharing habits and our social lives. They’re scanning our emails so they can sell targeted ads to us. Even the government has gotten into the act by indiscriminately vacuuming up our web and telephone activities.

You see, the cloud services companies take advantage of the fact that most of us don’t know how to buy a domain, set up a website and program it to do what we want.

We don’t believe this is a fair trade. In fact, we believe that consumers are getting a raw deal.

We believe the answer is to give you, the user, more control over your stuff and thoughts. We believe you should still be able to share your photos, videos, music, files and your social lives without having to rely on the so-called free cloud services. Our product, The Egg is one way to do this. But, outside of buying a product like ours, we still recommend that folks think about the quantity and value of personal content that they are trading for any of these "free" services and if it is worth it.